Titles take up only a few words but are of inestimable importance in persuading clinicians and researchers to read your paper. If your title has an impact that attracts readers, then so much the better. The basic function of a title is to describe the content of your paper in a succinct way. Also, in these days of database searching, keywords in the title make your paper immediately accessible to workers in your field. However, titles can also be used as a key tool to give your paper a distinct personality. To this end, your title must be accurate, specific, concise, and informative, must not contain abbreviations, and must never be dull.
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